Abstract

Millions of research outputs are published every year. Unfortunately, this means a lot of excellent research gets lost in a sea of publications, prototypes, creative works, and datasets.

But there are steps that researchers can take to make their research stand out. UCD’s new “Promote Your Research” website gives advice on how to increase the visibility of outputs, making it more likely that people will read, use, and cite them.

As well as increasing citations, the website helps researchers to build their profile, find future collaborators, and connect with those who stand to benefit from their work (giving it a better chance of having a positive impact on society).

It includes tips on how to prepare for publication, how to identify your audience, how to develop your message, how to promote research using social media platforms, how to create multimedia resources, how to reach wider audiences, and how to monitor where outputs are being picked up and used.

In this session, David Bennett, UCD’s Research Impact Officer, will introduce UCD’s new website. He will discuss why UCD felt the need to make it and how they pulled it together, and he will describe the various tools and resources it contains.

Take-away messages: why it's important for researchers to promote their work online, and how research offices can help.