Workshop content:   

 •  Consortium Preparation- how to choose partners and experts based on creating a product and/or building a company  

 •  Proposal Preparation- using basic due diligence procedures and market research to increase impact and reduce risk 

 •  Patents, Publications and Products- understanding competitors, potential customers, and partners from IP trends  

 •  Macro Market Analysis- This is essentially what most people know as market research. “The market is $X and growing at Y%”. This section covers the pros and cons of relying on this research and gives an introduction on what it should cover 

• Application Analysis- This section combines macro market research into the specifics of the IP, such as supply chains, manufacturing fit, technical specifications, regulations, etc. Most importantly how to conduct primary market research to create an analysis specific to the IP 

• Market Strategy- this section is how to put everything together so that there will be a rational strategy with options. This includes what is needed by each path (further grant funding, partnering, licensing the IP, seeking venture capital, or creating a start-up). This section would be commonly referred to as the ‘business plan’. 

What to expect:  

Information on what is needed to build a commercially focused proposal and grant funded project. 

Information on the trainer:  

Lance Leverette is Brussels-based expert with over 15 years’ experience in market analysis and strategy. He is an innovation and new product development specialist conducting market research and analysis as well as market strategy, business plans, commercial due diligence, and market reports for universities, start-ups, grant consortiums, and companies.  

Lance has a completed FET Innovation Launchpad project and has now started a Horizon project as the commercialization expert in the consortium. He serves as an expert coach for the European Commission with three successful coaching’s and is an approved service provider to the Malta Council for Science and Technology (MCST) Fusion commercialization program with 10 successful commercial reports completed for clients.  He has over eight commercial market publications on various markets including automotive, industrial, and medical and is published academically as well.  

Before relocation to Brussels, Lance Leverette worked in strategic marketing and market analysis for a variety of leading developers of precision industrial and medical device products in the United States including AJ Oster (a division of Global Brass and Copper with sister company Olin Brass), Barnes Aerospace (an aerospace original equipment manufacturer), and Zeus Industrial Products (a developer of performance polymer products for medical device, aerospace, automotive, and industrial applications). At Zeus he worked with R&D to commercialize a fluoropolymer nanofiber as well as coordinate various projects for market development. Further, he also led in the development of the automotive and industrial manufacturing market segments for UPS (United Parcel Service- a Fortune 50 company) in Atlanta, Georgia, US and was an analyst with SupplierBusiness (now a division of Standard & Poors) in Stamford, England reporting on the purchasing strategies of automotive manufacturers. He holds a BA in International Affairs from Kennesaw State University in Georgia, US and an MBA from the University of Edinburgh in Scotland, UK.