Abstract

Developing a robust research impact strategy is essential for enhancing the research profile of Nelson Mandela University and positioning it as a leader in addressing societal challenges. This presentation explores how leveraging research outputs and outcomes can be instrumental in elevating the University’s visibility, attracting funding from industry, government, and civic organizations, and establishing the University’s brand as a hub of impactful research for societal impact. A strategic focus on research outputs allows the University to showcase its contributions to critical areas, demonstrating the societal value of its work. By systematically capturing and analyzing research outcomes, Nelson Mandela University can build compelling narratives that highlight the relevance and impact of its research. The presentation emphasizes the role of knowledge valorisation—turning research outputs into valuable applications in society—as a key mechanism for enhancing the University's profile. Effective knowledge valorisation can help bridge the gap between research and real-world impact, making the University a more attractive partner for stakeholders seeking to invest in innovative and socially relevant projects. Mechanisms to support this approach include the development of targeted impact narratives, evidence-based communication strategies, and the establishment of clear pathways for translating research into practice. The Research Office plays a critical role in facilitating knowledge valorisation by supporting researchers in impact assessment, stakeholder engagement, and navigating intellectual property processes. Additionally, the Research Office collaborates with entrepreneurship and innovation hubs, communication teams, and community engagement units to amplify the reach of research outputs and integrate them into broader societal contexts in line with the institution’s Vison 2030. Successful valorisation requires dedicated resources, including funding for capacity building, innovation support, and impact tracking tools. Investing in these resources ensures that the University's research can be effectively translated into societal benefits and leveraged as a powerful drawcard for funders. The presentation will provide insights into how a well-coordinated research office can align the University's research activities with broader societal needs, thereby enhancing its impact, visibility, and appeal to external partners.